Jonathon Moore has been my Auctioneer for many years. In this time I have found his expertise helpful in achieving fantastic results for my clients.

Being the No 1 Auction Salesperson in the Ray White group, I find it imperative to have a Auctioneer that has a passion for property, Jonathon wins hands down!

He entertains the crowd with his wit and humour but always has my clients best interests at heart.

Peter Kiritsis

Peter Kiritsis (Principal – Ray White Woodville)
phone 8244 0844
mobile 0411 501 520


  • 2002, 2003, 2004, 2005, 2006, 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018  No 1 Principal

I was very hesitant to use the Auction process to market my own property. On consultation with our corporate Auctioneer, Jonathon Moore, who very carefully took the time to step me through the pros and cons of this method of sale, I am know an Auction believer.

I very much appreciated his honesty and the fact that there was only one guarantee which was if the Purchaser was there during the marketing period, the Auction marketing would attract them.

Auction day came with five competitive bidders and it was extremely refreshing to see Jonathon take part in the final negations which were in excess of my original expectations.

I would have no hesitation in recommending Jonathon Moore whom I found to be both a professional and extremely entertaining Auctioneer.

Jenni Rolton

Jenni Rolton (AREINZ Manager / Vendor)
Harveys Kent Prier Real Estate Ltd MREINZ
Fendalton/Burnside Christchurch New Zealand





The auctioneering profession is one of the oldest in the world.

As history written in script only evolved with the Sumerian culture some 3 – 4 000 years BC, historical data prior to that period is unavailable. However, we do know from the writings of the Greek historian Herodotus that the first auctions were documented about 500BC when he wrote of his visit to the fabled city of Babylon and witnessed an auction, although it was not known by that or any other particular name at that time.

The next major rise in the popularity of auctions occurred in Roman times when a duly licensed Magister auctionarium conducted auctions of the spoils of war. This was done by
driving a spear, complete with red flag (the hasta publica) into the ground to signal the start of the auction. This is traditionally where the red auction flag used today comes from.

The Romans also auctioned goods of commercial value, these being held in a sales auditorium known as the Atrium Auctionarium. The vendor was known as the Dominus, the man who organised the sale and most probably was involved in its financing was the argentarius. The praeco advertised and promoted the sale and the emptor, as the highest bidder, was the purchaser.

Many famous Romans were users of the auction system in the same way that today’s vendors operate and for the same reason – access to funds. The Emporer Celigula auctioned off the family furniture and ornaments to help him meet his debts and cover a State deficit. Emporer Marcus Aurelius had an auction of Royal heirlooms and treasures that continued for two months!! Later accounts of writings of such eminent historians as Cicero, Pliny the Elder and Suetonius refer to auctions and there practices were very similar to those of today.

In Asia, auctions were conducted as early as the 7th century AD when the personal belongings of deceased Buddhist monks were auctioned. In the 13th century, King. Henry VII brought in a law that no person could conduct a sale of goods or property without first obtaining a licence from the proper authorities. All unlicensed persons were strictly forbidden from selling goods or merchandise by “public outcry”. These sales and this method of selling were mentioned by Christopher Columbus in one of the ships logs when goods were purchased in Britain at public outcry. The earliest reference to the term “auction” is to be found in the Oxford Dictionary printed in 1595.

The earliest recorded auction of paintings was conducted in. London on the 14th and 15th May 1764 at Somerset House. The word “auction” appears in Edward Phillips New World of English Words in 1678 and a sale of the 1680 was described as a “public auction”.

Since that date, auctions have spread around the world and have become the accepted means of changing both title and ownership of property or goods in the fastest time.


The Statutes Amendment (Real Estate Industry Reform) Act 2007 came into operation on 28 July 2008.







I cannot recommend too highly the process of “In Room” Auctions. I sold my townhouse in Maylands by this method. Jonathon whipped up the atmosphere in the room very skillfully and the bidding went up and up and up

The digital presentation was extremely professional and showcased my home beautifully.
The room was full of qualified buyers not neighbors.

The final price was well in excess of my expectations and I was so overwhelmed that
I burst into tears.

I urge you to take advantage of Jon’s expertise and use this emotional avenue to sell your property.

Kristy Wildy

Kristy Wildy (Vendor)
Advertising Manager – Adelaide Matters





Treat every auction as if you were selling your Mum’s home!


Training can be organised by phoning me on 0413 87 45 45





    • Days on market are approximately half compared to other methods of sale such as private treaty or by negotiation
    • Auctions expose the property to many interested people and generates a list of ready qualified buyers
    • You can develop your own market niche
    • You have the assurance that the property will be sold at true market value
    • Property is sold within a relatively short period of time. consequently, Agents can show their clients a guaranteed day of sale and a quick closing
    • Auction can bring people in to look at your other listings, not just the auction listing
    • Successful auction results in referrals and return business.
    • Auctions are simply NOW events, NOT fire sales or distress sales, and generate excitement and interest in the property
    • There is nothing like an Auction Event to bring exposure to the property.
    • Auctions create a sense of urgency to buyers
Auction is the purest form of marketing
As an Auctioneer I don’t favour one bidder over another

You just have to be the highest bidder.

  • Buyers have total control as their bids are out in the open, not behind closed doors
  • Real sellers want to deal with real buyers
  • Smart investments are made because properties are purchased at fair market value
  • The Buyer knows the seller is committed to selling the property
  • The Buyer determines the purchase price through competitive bidding
  • Auctions eliminate the long negotiation process
  • The purchasing & closing dates are known
  • The Buyer knows he is negotiating fairly and on the same terms as all other buyers while they openly compete with each other
  • Auction is the purest form of marketing